Patreon is a platform that allows creators to earn money by providing exclusive content to their audience or “patrons.” It is widely used by different content creators from artists, writers, podcasters, musicians, and even business coaches.
How Much Money Can You Make on Patreon?
Patreon, a platform home to over 6 million patrons and valued at $4 billion, has significantly increased its growth rate, resulting in the rise of top-earning users. The following are the top five earners on Patreon, listed in descending order of monthly earnings:
- True Crime Obsessed — $223,665 per month
- Chapo Trap House — $165,568 per month
- The Tim Dillon Show — $101,000 to $253,000 per month
- You’re Wrong About — $66,000 to $164,000 per month
- DankPods — $36,106 per month
How to Make Money Using Patreon
1. Choose Your Niche
First, it is crucial to find an under-served or unique niche that you’re both knowledgeable and passionate about. The niche can help you stand out and build a loyal following.
2. Create Valuable Content
This is the most important step to make money on Patreon. The value of your content reflects directly on how much money you can make. You need to ensure that your content is consistently high quality and provides value to your potential patrons.
3. Set Up Your Patreon Page
Your Patreon page is the first touch-point for many of your potential patrons. Make sure your page clearly conveys your project, passion, and your planned rewards. A strong introduction video can help you connect better with your audience.
4. Plan Your Monetization Strategy
Patreon offers two types of membership options- per-creation and monthly, which you should choose depending on your content schedule.
5. Offering Tiers and Benefits
These are special rewards for your different levels of patrons. Examples can be special behind the scenes access, early access to content, personalized messages, discount on merchandise, or any unique experience. The point is to provide your backers with something they would really value.
6. Promote Your Patreon Page
Share your Patreon page on your various social media accounts, your website, email newsletters, podcasts, and wherever your potential patrons might be. Don’t forget to explain why supporting you on Patreon is beneficial for them.
7. Engage with Your Patrons
Regular interaction with your patrons will help build relations, and they’re more likely to continue their membership if they feel a personal connection. You can host live chats, Q&A sessions, or feedback discussions.
8. Dedicate Time and Patience
Building a substantial Patreon income takes time. Don’t be disheartened and give up too early. Consistency is key.
Patreon is a terrific platform to monetize your passion and creativity, as long as you’re offering value, constantly engaging with your patrons, and promoting your content.